With cost consciousness on the rise among UK households, the sharing economy – especially hyperlocal sharing – faces a moment of post-pandemic growth, particularly among older age demographics. How has desire shifted to necessity? And why are people increasingly attracted to sharing?
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Benita Matofska is an award-winning speaker, changemaker, sustainability, and sharing economy expert. She is the author of the ground-breaking book Generation Share and the founder of the consultancy Futuretivity, working with businesses to deliver sustainability strategies.
Tom Lloyd is the head of marketing at Olio, a local community app that connects neighbours with each other so they can give away, rather than throw away, spare food and other household items.
Juliet Eccleston is the chair of the Sharing Economy council and the interim head of sharing economy and entrepreneurship at the Confederation of British Industry. She also founded AnyGood? – the company harnessing sharing in talent and recruitment.
Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.
