What’s driving the rise of altruism on social media?
REPORT
26 Apr 2023
What’s driving the rise of altruism on social media?

Gen Zers are invested in charitable causes, spurring donations across the board. Their desire for social justice has led brands and creators to create viral altruistic content, though ambivalent reactions highlight the fine line they walk among increasingly distrusting audiences.

Ryan Ginard

Ryan Ginard is a civic connector and fundraiser with over ten years of experience in government, higher education, nonprofits, and organised philanthropy. An active writer and thinker about future directions in philanthropy, Ryan has authored thought pieces and op-eds in numerous national publications and has been a speaker at internationally renowned conferences such as SXSW, PRSA ICON, and Social Media Week on new technologies and immersive storytelling. He is the author of the award-winning book Future Philanthropy: The Tech, Trends & Talent Defining New Civic Leadership.

Inês Fressynet

Inês Fressynet is a senior behavioral analyst at Canvas8. Following a career in digital and broadcast journalism, she was drawn to cultural insights and strategy. She has carried out numerous qualitative and ethnographic research projects with a global perspective thanks to her fluency in three languages. In her spare time, she can be seen practicing headstands or reading French literature.