Can brands solve the human connection deficit?
REPORT
18 May 2023
Can brands solve the human connection deficit?

Social connection is down and screen time is up, resulting in widespread feelings of isolation. While this affects all kinds of people, women and gender non-conforming individuals are lonely at disproportionate rates. So, how can brands foster more human interaction and caring in the world?

Miriam Kirmayer

Dr. Miriam Kirmayer is a clinical psychologist, leading friendship expert, and one of the most influential speakers on human connection. With over a decade of research on the science of friendship, she has developed a unique approach to building, strengthening, and celebrating connections as a way to invest in our mental fitness, professional development, and collective social health. Dr. Miriam is a key advisor and consultant to organisations like Wondermind and the Foundation for Social Connection. Dr. Miriam helps people and organisations around the world harness the power of human connection to create meaningful relationships, collaborative workplaces, and fulfilling lives.

Lisa Oreshkina

Lisa Oreshkina is an information and product designer with over 20 years of experience. She is the co-founder of The Breakfast, a social app for modern creatives to meet new people in real life over breakfast. By fostering in-person conversations, The Breakfast helps people build new relationships and expand their knowledge about other people, both similar and diverse.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.