What’s pushing Americans away from mainstream news?
REPORT
19 May 2023
What’s pushing Americans away from mainstream news?

Driven away by perceived misinformation and polarized viewpoints, many Americans are feeling disconnected from mainstream news. So, how can media outlets win back audiences? Canvas8 spoke to seven people from across the US about their news consumption habits and trust in the media.

Flavia Russo

Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.