What’s pushing Americans away from mainstream news?

©RDNE Stock (2020)

REPORT

19 May 2023

Driven away by perceived misinformation and polarized viewpoints, many Americans are feeling disconnected from mainstream news. So, how can media outlets win back audiences? Canvas8 spoke to seven people from across the US about their news consumption habits and trust in the media.

Sectors
Media and EntertainmentPublishing
Location
United States

Flavia Russo

Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.

Radical Transparency

macro behaviour·
LAST UPDATED 12 Mar 2024

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.