How can men be encouraged to buy pre-loved clothing?
REPORT
6 Jun 2023
How can men be encouraged to buy pre-loved clothing?

When it comes to pre-loved fashion, the men’s market remains a sticking point, with the majority admitting they rarely purchase second-hand clothing. As fast fashion comes under increasing scrutiny, how can the social stigma around second-hand be challenged to unlock a new market of buyers?

Marcus Jaye

A pioneer of digital content, The Chic Geek, a.k.a. Marcus Jaye, has grown to become one of the UK’s most respected and influential bloggers on style and fashion. An expert within the men’s style arena, The Chic Geek has previously written for titles including GQ, Shortlist, and Men’s Health, and appeared on TV and BBC radio. His first book, The Chic Geek’s Fashion, Grooming & Style Guide For Men, was published in 2011, and his second, #FashionWankers, was published in 2019.