What do Britons want from shopping on social media?

©cottonbro studio (2020)

REPORT

16 Jun 2023

The online advertising landscape is undergoing a transformation as shoppers, many of whom still crave personalised recommendations, strive to find a balance between privacy and convenience. Canvas8 spoke to eight Britons to find out what makes products and retailers stand out when they're scrolling.

Sectors
ShoppingCommunicationsSocial networking
Location
United Kingdom

Riani Kenyon

Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.

Compulsive Convenience

macro behaviour·
LAST UPDATED 1 May 2024

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...