Though their origins trace back to the 15th century, charcuterie boards have had a remarkable comeback over recent years, capturing the hearts – and stomachs – of many Americans. But what is behind their resurgence? And how are brands driving discovery and leveraging this interest?
Ken Ablala is a Tully Knoles Endowed Professor of History at the University of the Pacific. He has authored or edited 27 books on food and co-authored The Lost Art of Real Cooking and The Lost Arts of Hearth and Home.
Mario Carrasco is co-Founder and principal of ThinkNow, an award-winning, technology-driven cultural insights agency based in Burbank, California. It enables companies and government agencies to discover the cultural drivers that influence consumer decisions.
Under his co-leadership, ThinkNow has successfully launched several innovative initiatives, such as ThinkNow ConneKt™, a MarTech segmentation solution focused on the multicultural market, as well as DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry.
Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.