Why are people clashing over their choice of milk?
REPORT
2 Aug 2023
Why are people clashing over their choice of milk?

From product labelling debates to brazen ads that shame the other side, the dairy and plant-based industries are at loggerheads – causing conflict among consumers. So what are the pros and cons of both? And how can brands rise above the feuds and innovate in an increasingly saturated market?

Alexandra Hayes

Alexandra Hayes is a food and drink consultant who specialises in bespoke food trends and consumer insight. Her work supports the biggest food producers, retailers, and hospitality brands in the UK.

Kirsty MacSween

Kirsty MacSween and Lindsay Bell are the co-founders of private nutrition clinic Studio Nourish. They’re both nutritionists who run studio nourish, a private nutrition clinic in person and online. By using a Functional Medicine approach, they identify and address the root causes of symptoms looking at how the entire body is working, rather than an isolated part. This holistic and comprehensive approach to health forms the basis of how they help people to live and feel better.

Lindsay Bell

Lindsay Bell and Kirsty MacSween are the co-founders of the private nutrition clinic Studio Nourish. They’re both nutritionists who run studio nourish, a private nutrition clinic in person and online. By using a Functional Medicine approach, they identify and address the root causes of symptoms looking at how the entire body is working, rather than an isolated part. This holistic and comprehensive approach to health forms the basis of how they help people to live and feel better.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.