In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Is the global economic outlook all doom and gloom? Can localised supply chains tap desires for ethical spending? And how is the financial climate shifting people’s behaviours? In this part of the 2023 Expert Outlook, we speak to economist Joe Nellis about how inflation is altering consumer trust.

Brazilian YouTuber and financial expert Nath Finanças has amassed a significant fanbase thanks to her open approach to personal finances. As people look for clarity around money management, relatable influencers empower people to take control of their finances.

Amazon has launched a campaign encouraging parents to spend less on school supplies by taking advantage of its deals. As inflation squeezes pockets and anxieties concerning finances grow, people seek ways to relieve seasonal economic pressures by spreading costs and holding out for bargains.

Despite strides taken by India to strengthen the digital economy of the country, low-income Indians still suffer from digital illiteracy and unreliable mobile connectivity. JioBharat bridges this digital divide by aiding the country’s plans for universal mobile access packed in a $12 smartphone.