Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

With digital connectivity more important than ever in the wake of the pandemic, a stark digital divide has become apparent in the UK. Vodafone’s Everyone.Connected campaign is aiming to combat this by boosting the digital literacy skills of vulnerable people and improving access to online spaces.

With levels of financial literacy low across India, people are looking for digital platforms that allow them to take control of their finances and plan for the future. Jar, a Bengaluru-based fintech start-up, is simplifying the money-saving process by facilitating investments in digital gold.

People increasingly expect their culture to be authentically and equitably represented in the technology they use on a daily basis. Responding to this, PhonePe is an app store platform set to disrupt the Indian market with a hyper-localised service – impacting everything from language to discovery.

Despite the integral role that personal gadgets, apps, and smart home devices play in people’s everyday lives, the technology is leaving some Americans feeling overwhelmed. Canvas8 spoke to eight people in the US to find out why people want reliable, simpler tech in their lives.