How do US Boomers feel about smart home technology?
REPORT
4 Oct 2023
How do US Boomers feel about smart home technology?

An aging wave of Boomers is adopting the use of smart home devices at a faster rate than Gen Yers, but also remain highly protective of their personal data. How can brands balance Boomers’ interest in new consumer technology with their concerns about its security risks?

Dani Marie

Dani Marie is a consumer tech content creator and social media personality with extensive experience reviewing digital and smart tech products.

Alex Capecelatro

Alex Capecelatro is the co-founder and CEO of Josh.ai, a Denver-based artificial intelligence company specializing in voice-controlled home automation systems.

Jake Sweltz

Jake Sweltz is a Brooklyn-based writer and culture critic with a background in TV/film production. He studied anthropology at NYU and is an avid devotee of classic Hollywood cinema.