Lakeisha Goedluck writes about media, entertainment, fashion, and beauty through a lens of Black culture.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Emily Earle is a global PR manager for M&C Saatchi Group, managing the press and marketing strategy for Elizabeth Arden.

Alex Peters specialises in beauty, wellness, and body politics. She’s beauty editor at Dazed Digital, and has been a part of Dazed Beauty since it was founded in 2018. Alex has contributed pieces to 

United States

Luxury

Beauty

Business of Fashion

StyleSeat

Cosmetic Business

The Cut

Beauty Independent

Fashionista

ModernRetail

Refinery29

CEO Magazine

Cosmopolitan

The List

LuxuryLaunches

Sydney Morning Herald

McKinsey and Company

Harper’s Bazaar

Enterprise League

Dazed Digital

BeautyMatter

Glossy

Global Cosmetic Industry

Match My Makeup

Travel Daily

Dupe culture is on the rise, so cosmetic items that were limited to luxury shoppers are now widely available. How are high-end beauty brands using expert storytelling, immersive experiences, and unique ingredients to appeal to their customers by offering exclusive products at a higher level?