How ultra-luxury beauty is appealing to HNWIs
REPORT
11 Oct 2023
How ultra-luxury beauty is appealing to HNWIs

Dupe culture is on the rise, so cosmetic items that were limited to luxury shoppers are now widely available. How are high-end beauty brands using expert storytelling, immersive experiences, and unique ingredients to appeal to their customers by offering exclusive products at a higher level?

Emily Earle

Emily Earle is a global PR manager for M&C Saatchi Group, managing the press and marketing strategy for Elizabeth Arden.

Alex Peters

Alex Peters specialises in beauty, wellness, and body politics. She’s beauty editor at Dazed Digital, and has been a part of Dazed Beauty since it was founded in 2018. Alex has contributed pieces to Vogue, alongside writing for The Face, AnOther Magazine, Sentimental Journal, Service95, and Season zine.

Lakeisha Goedluck

Lakeisha Goedluck writes about media, entertainment, fashion, and beauty through a lens of Black culture.