Tough-love self-help gurus are schooling women online on how to ‘level up’ their lives by detaching from toxic relationships and embracing unapologetic selfishness as a lifestyle choice – and Gen Z women on TikTok are loving it. What’s behind this and what can brands take away from it?
Eloise Skinner is an author and psychotherapist with a specialism in existential therapy. She's also the founder of The Purpose Workshop and One Typical Day. Her work focuses on finding meaning, purpose, fulfilment, and value in everyday life, as well as topics such as AI, the future of work, climate anxiety, and related existential topics. Skinner sits on the youth board of the UK’s national social mobility charity and is an enterprise advisor for the Mayor of London’s education and careers strategy.
Sarah Saffari is a social media and pop culture expert and the CEO and founder of InfluencerNexus, a cutting-edge influencer and social media agency that seeks to understand trends and digital culture.
Jack Worthy is a psychotherapist in private practice and faculty at Gestalt Associates for Psychotherapy. In 2021, New York Magazine named Worthy to their inaugural list of Best Therapists in New York City. His commentary has appeared in The Atlantic, Vogue, GQ, and more.
Meehika Barua is a freelance journalist covering lifestyle, social issues and culture. She has written for Vogue, Cosmopolitan, The Guardian, The Washington Post, Tatler, The Spectator, Glamour, Business Insider, Elle, The Independent, Allure, Al Jazeera, Harper's Bazaar, Grazia, among other publications. She has been nominated for various awards such as the Journalist of the Year award for Asian Media and The Rising Stars Global Award for achievement. She won the Journalism Now Scholar competition by Thomson Reuters in 2018.