What are Gen Z Conservatives' key values?
REPORT
11 Mar 2024
What are Gen Z Conservatives' key values?

The UK’s general election in 2024 will be a significant milestone for many Gen Zers, marking the first time they will be eligible to vote. With the Conservative Party hoping to maintain its 14-year hold on power, how can it connect with right-leaning Zers? What do these young adults value?

James Blagden

James Blagden is the head of politics and polling at Onward, where he leads the Future Politics programme. James specialises in data analysis and mapping. He previously studied at the University of Southampton and the University of Reading and holds a master’s degree in public policy.

Josh Smith

Josh Smith is the director of policy at Next Gen Tories. Next Gen Tories is on a mission to bridge the generational divide between younger and older Conservative supporters to bring young voters back to the party.

Olivia Foster

Olivia Foster is a writer and producer living in London. She’s spent over a decade writing about women’s-interest topics, from beauty to pop culture to politics, for publications including Grazia, Marie Claire, and the i.