Edwina has been an academic within the School of Advertising, Marketing and Public Relations at Queensland University of Technology’s (QUT) Business School for over 20 years. Her research specialist areas include consumer behaviour, sport, integrated marketing communications, social networks, not-for-profit, and Generation Y, and she is published in these areas. Her opinion is sought after in local and State media. Edwina has been an authority on panels and has been a keynote speaker at conferences speaking on social media and influencer marketing. She has won two QUT Vice-Chancellor's Awards for Excellence in Teaching. She is the lead author of Integrated Marketing Communications, now in its 6th edition, and has written book chapters for business start-ups regarding branding and marketing.

Brian Walker is the founder and CEO of Retail Doctor Group®, specialising in retail strategy development and transformation across Australasia and Asia. With senior management experience at The Athlete's Foot, Optus, Angus & Coote, Westfield, KFC, and Woolworths, Brian has led successful omnichannel retail projects for prominent brands, including Optus and Global Brands Group. He is a highly sought-after speaker and media commentator on retail and consumer behaviour, frequently appearing on major news outlets. Brian has received numerous accolades, including the International Retail Leadership Award and Vend’s Top 50 Retail Influencers.

Moira Christiana H. Luga is a freelance writer whose advocacy lies in using their writing as a way to be their voice for what truly matters. Over time, their writing has appeared in various publications, ranging from pieces about pop culture to beauty. They are a nail extension connoisseur, and their number one life inspiration is Lois Lane. Most of all, they strive to write insightful and thought-provoking pieces for anyone who reads their work.