How Japan's different generations are changing luxury consumption
©Ginza Six (2024)
REPORT
24 Jun 2024
How Japan's different generations are changing luxury consumption

An ageing population and declining birth rates are poised to significantly impact shopping trends in Japan’s booming luxury market. Luxury brands seem to be expanding their reach to include older generations with disposable income and wealth and younger generations who prioritise mindful spending.

Jonathan Siboni

Jonathan Siboni is the founder and CEO of Luxurynsight, a strategic data partner to many of the world's leading luxury, fashion, and beauty brands, including Louis Vuitton, Hermès, Chanel, Gucci, Dior, Shiseido, Coty, Bulgari, and Hennessy.

Shin Kawamoto

Shin Kawamoto is a Japanese entrepreneur, author, and innovator with a dynamic career and a passion for bridging cultures. His entrepreneurial journey began in 2016 in the Philippines, where he founded his first company to share Japan’s heritage with the English-speaking world. Kawamoto launched AnimeInJapan in 2023, a news and web media website that features the latest in anime and Japanese culture, including news, blogs, merchandise, travel guides, and more.

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Gaby Gloria

Gaby Gloria is a writer and editor from the Philippines with a deep interest in Asian pop culture. You can find some of her work in CNN Philippines Life, VICE Asia, and Teen Vogue.

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