Why are people using more body deodorants?
REPORT
13 Sep 2024
Why are people using more body deodorants?

Body deodorants are transforming our approach to sweat and body odour in unexpected places, and demand for them is rising. Cultural shifts and open conversations are driving a shift to safe, multifunctional alternatives to traditional antiperspirants. How can brands navigate this space with empathy?

Dr. Vijaya Patil

Dr. Vijaya Patil is a qualified cosmetologist, trichologist, and laser specialist. She is the founder of Oasis Skincare Centre and has over 18 years of experience in treating targeted dermatological concerns.

John Gonsalves

John Gonsalves is the owner of Perfume & More, a shop based in Mumbai that deals in high-quality inspired versions of branded perfumes, and all kinds of fragrance recreations. Perfume & More is on a mission to provide premium fragrances at an affordable price.

Pari Bajoria

Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.