Indians are increasingly drawn to exclusivity, customisation, and status when it comes to their gadgets, opening doors for high-end phones and specialised services. Leading this shift in the country are brands like Apple and Samsung, which are considered luxury products.
Avishek Sarkar is a cybersecurity professional with 11 years of experience in the software industry and helping organisations improve their security posture. He looks into new security testing and pen-testing methodologies, tools, and techniques and stays up-to-date with the latest industry trends and technologies.
Alapan Dey is a renowned consultant with proven experience in varied industry domains. He contributes e-commerce and retail knowledge to accelerate digital footprints for retail brands in India. He believes understanding consumer behaviour is an integral process in his professional work, and he is working continuously to contribute to delivering the best consumer experience.
Rita Dey is a UK-based trend analyst and brand strategist with a background in fashion, beauty, and lifestyle. She works with fashion brands and believes in giving back to society with positive contributions. Currently, she is in a juxtaposition of being minimalist and maximalist, processing one day at a time in her creative setting.