The perfume industry, while smaller than the broader luxury market, is growing nearly twice as fast, driven by innovations that merge fragrance with emotional wellbeing. As people increasingly prioritize self-care – reflected in the rise of wellness spending and a greater focus on beauty – fragrance is evolving into a key player for ‘scentsational’ mind-body connection.
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Sarah McCartney is the founder of 4160 Tuesdays, an artisan perfumery in London, where she also teaches fragrance-making and advises founders on the independent perfume space. Her adventurous scents are sold internationally at key niche perfumeries and have won awards worldwide. McCartney is on the executive committee of IFRA UK and the advisory board of Fifth Sense, the charity for smell and taste disorders. She's the author of four books on marketing and perfume and a speaker at the World Perfumery Congress. Her collaborative projects include fragrance creation for the Courtauld, Google, Samsung, Dacia, London University School of Advanced Study, Converse, and Oxford Botanic Garden.
Natalia Formosa is a beauty marketer and a manager at Europerfumes. She teaches design and market research at the School of Visual Arts in New York.
Ozge Sargin is a cultural strategist and writer based in LA. She loves to demystify the ways in which meaning flows within culture for brands and is an advisory board member for PEN International, promoting literature and defending freedom of speech.
