Gamification makes app use a habitual part of daily life, but as people spend more and more time within app ecosystems, the lines between escapism, ease and addiction are beginning to blur. Our Spotlight on gamification asks: how can brands use gamification to create new value and purpose for customers?
Ella Halstead is a Senior Behavioural Analyst at Canvas8. After completing a Masters of Commerce in International Business, she shifted into the world of cultural insights. Specialising in qualitative research, she has a passion for uncovering unique human stories. Outside of work, she is a chronic ruminator, coffee drinker, and market-goer.
Andrea is an Insights Director at Canvas8, APAC. With a lineage in market research and Masters degree in Asian cultural history, Andrea has been working with global brands for more than a decade to unlock Asia. She enjoys helping brands address challenges and find the value of insight by unearthing people’s stories and truths. While research is her destiny, classical music, photography and culinary arts are also her deep loves, and sometimes, you can also find her catching a boxing match.