Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Lyle Solomon is the principal attorney at Oak View Law Group, specializing in business development and consumer affairs. An avid reader, he also offers expert counsel to authors and clients in the publishing industry.


Brian Lim is the founder and CEO of iHeartRaves and INTO THE AM, where he curates print clothing and merchandise for music festivals.

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

United States

Fashion and Style

Media and Entertainment

Another Magazine

Artnet

A Magazine Curated By

The New Statesman

GlobeScan

Financial Times

World Economic Forum

The New York Times

Book Riot

Interview with Lyle Solomon conducted by the author

Miu Miu

The Drum

Interview with Brian Lim conducted by the author

Wallpaper

Vogue Business

Deloitte

Fast Company

The Booker Prizes

The Catalyst

Women’s Wear Daily

From Hanya Yanigihara on suit jackets to Virginia Woolf on evening bags, fashion brands are currently having a literature-inspired moment. But drawing design inspiration from authors is no new phenomenon in the world of style, so what’s driving this resurgence in 2024?