Gen Alpha is all about building, creating, and making things their own. No wonder they love to game – so much so that gaming is to Gen A what social media has been to Gen Z and Y. As this young generation grows, understanding how they see and use digital spaces will be key to capturing and maintaining their interest.
Zoe Scaman is a strategic innovator at the intersection of creativity, culture, and technology. With a dynamic career spanning brand building, community creation, and the exploration of new economic and creative frontiers, Scaman is at the forefront of reshaping traditional paradigms. She's the author of frontier reports such as 'The New Fandom Formula', 'The New Creator Manifesto', 'The Multiplayer Brand', 'The Creation Generation', 'The New Landscape of Loyalty', and 'The Motherload'. She offers transformative insights into the evolving intersections of brands, creators, emerging technologies, and communities, inspiring bold thinking and actionable innovation in a rapidly changing world.
Stephanie Ijoma is a games consultant and the CEO and founder of lifestyle brand and gaming organization NNESAGA. Through events, brand partnerships, content, and community-building, NNESAGA works to diversify and improve access to the world of gaming.
Rhiannon Edwards writes about culture, media, and technology, and the intersection of all three.