What does Gen Alpha want from gaming?
REPORT
4 Nov 2024
What does Gen Alpha want from gaming?

Gen Alpha is all about building, creating, and making things their own. No wonder they love to game – so much so that gaming is to Gen A what social media has been to Gen Z and Y. As this young generation grows, understanding how they see and use digital spaces will be key to capturing and maintaining their interest.

Zoe Scaman

Zoe Scaman is a strategist and futurist specializing in entertainment, fandom, and emerging technologies. She is the co-author of The Creation Generation: How Creation Gaming Is Revolutionising Educational Engagement For Generation Alpha.

Stephanie Ijoma

Stephanie Ijoma is a games consultant and the CEO and founder of lifestyle brand and gaming organization NNESAGA. Through events, brand partnerships, content, and community-building, NNESAGA works to diversify and improve access to the world of gaming.

Rhiannon Edwards

Rhiannon Edwards writes about culture, media, and technology, and the intersection of all three.