Gen Alpha is all about building, creating, and making things their own. No wonder they love to game – so much so that gaming is to Gen A what social media has been to Gen Z and Y. As this young generation grows, understanding how they see and use digital spaces will be key to capturing and maintaining their interest.
Zoe Scaman is a strategist and futurist specializing in entertainment, fandom, and emerging technologies. She is the co-author of The Creation Generation: How Creation Gaming Is Revolutionising Educational Engagement For Generation Alpha.
Stephanie Ijoma is a games consultant and the CEO and founder of lifestyle brand and gaming organization NNESAGA. Through events, brand partnerships, content, and community-building, NNESAGA works to diversify and improve access to the world of gaming.
Rhiannon Edwards writes about culture, media, and technology, and the intersection of all three.