How social apps help mums find friendship and community
REPORT
18 Nov 2024
How social apps help mums find friendship and community

Loneliness is sadly common among new parents, especially mothers. As social apps emerge to combat the issue by providing supportive communities and peer-to-peer guidance, how can brands tap into the trend authentically and appeal to a new digital-native generation of mums?

Emily Tredget

Emily Tredget is the co-founder of toddler and baby class booking platform Happity, and a maternal mental health advocate. Leaving the corporate world behind following the birth of her son, she embarked on her mission to ensure that no new parents struggle with loneliness or post-natal depression.

Erika Lovegreen

Erika Lovegreen is the senior vice president of marketing at social media management agency ICUC.Social. Having worked for more than 15 years in marketing, public relations, and social media strategy, she serves as a judge for the Shorty Impact Awards.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.