How South Korean hotels are adapting to attract visitors
REPORT
18 Nov 2024
How South Korean hotels are adapting to attract visitors

More than ever, South Koreans are seeking holiday accommodation that’s a destination in itself. With hotels in South Korea rebounding from the pandemic, Koreans are also evolving their definitions of ‘rest,’ ‘luxury,’ and ‘hospitality,’ prompting local tourism to adapt too.

Jian Lee

Jian Lee is a culture writer at the Korea JoongAng Daily, an English newspaper based in Seoul under the Korean media conglomerate The JoongAng.

Dr. Jaeyeon Choe

Dr. Jaeyeon Choe is a lecturer in tourism and events at Glasgow Caledonian University, having obtained her PhD in tourism management and cultural anthropology from The Pennsylvania State University. As an international educator, she’s been invited as a visiting scholar to Canada, Europe and South East Asia. Her research areas revolve around wellness/spiritual/religious tourism, sustainable tourism development, and the wellbeing of marginalised communities.

Isabel Rivera

Isabel Rivera is a writer and former videographer for live music events in the Philippines. With a background in filmmaking and a passion for storytelling, she specialises in writing articles about niche topics ranging from travel to music. Her work has been featured on the Singaporean travel website Trip101 and the Canvas8 Library.