How Gen Z is changing online fandom culture
REPORT
3 Dec 2024
How Gen Z is changing online fandom culture

The music industry is evolving at lightning speed and much of that change can be tracked to fan activity. Fans have moved from the fringes to the center of conversation, powered by the internet, actively shaping current and future hits. How can brands better connect to this influential cohort?

Mikey Abegunde

Music and entertainment publicist and talent manager, Mikey Abegunde is currently a lead publicist at Intersect PR, a music public relations agency, and previously worked as a director at Edge Publicity.

Classic Manny

Emmanuel A., who goes by Classic Manny, is a music content creator and the host of the TCMShow podcast, which analyzes music and pop cultural phenomena.

Desmond Vincent

Desmond Vincent is a writer, researcher, and consultant living in Lagos, Nigeria. Currently working as a freelance writer with a focus on culture and identity, he regularly contributes to titles like Vogue, Billboard, Reuters, Elle, GQ, Dazed, Vice, Allure, and more. Desmond is also the co-founder and editorial director of Kenga Media, an Afro Gen Z mediatech company. He has consulted for companies and agencies including Vice Media, SourSop, Look Inc, AMV BBDO, Guinness, and Nike. His work has garnered him multiple awards and accolades including a TIERs Award in 2019 and a Future Africa Award nomination in 2020.