How are Gen Y and Gen Z making wine culture their own?
©Delinquente Wine Co. (2024)
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11 Dec 2024
How are Gen Y and Gen Z making wine culture their own?

Wine has long been part of Australian culture, but younger generations are indulging in different ways. How might Gen Y’s budding sense of connoisseurship and Gen Z’s desire for ‘vibes’ and community impact their buying habits? What do they want from products and brand interactions in this space?

Phil Hude

Phil Hude is the managing director of Armadale Cellars, an Australian wine cellar located in Victoria. After his humble beginnings at the University of Adelaide as a wine marketing major, Phil has proudly accumulated over 35 years of industry experience.

Ella Pradella

Ella Pradella is a Brisbane-based wine reviewer and digital creator who has garnered over 19,000 followers on her Instagram page, @thecheekyvino. She previously acquired a distinction for the WSET Level 2 Intermediate Course in Wines & Spirits. Ella also works full-time as a lead product marketing manager at Octopus Deploy, an Australian development operations company.

Giu Martinez

Giu Martinez is a public relations practitioner based in the Philippines. She graduated with a degree in AB Communication, was a campus journalist, and remains a passionate writer. She finds joy in global pop culture, whether it be film, television, music, or theatre.

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