From controversy surrounding McDonald's 'chicken', to a literal shortage of french fries, fast food in Japan has a far-from-pristine reputation. Combined with increasing consumption taxes, it is any surprise the Japanese are opting to eat at home instead?

From ramen shops to sushi stands, there’s no doubt that eating out is big business in Japan. But authentic, local dining is off-limits to many foreigners due to the formidable language barrier that persists outside major cities. Could an app get tourists to pick up the chopsticks?

Are you unhappy with your Happy Meal? Is the lettuce in your Big Mac a bit limp? None of this compares to finding a tooth in your fries. Serious food scares like this have severely dented the reputation of McDonald’s in Japan. Can an app for complaints turn things around?

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.