The word ‘webisode’ isn’t often associated with quality viewing. Finding content worth watching usually means trawling through cat videos and porn. Yet one in three Americans would give up TV in favour of online. CanHigh Maintenancechange perceptions of made-for-web content?

Netflix has been condemned by a number of critics who’ve wasted hours scrolling through row upon row of unwanted viewing material, lamenting supposedly limited options. In a futuristic bid to appease this audience, the streaming giant could one day match shows to people’s moods.

The television industry is in trouble. Cord-cutters are on the rise thanks to competition from over-the-top services, but are viewers ready to abandon live shows completely? Molotov offers live TV coupled with on-demand features on internet-connected devices, combining the best of both worlds.

With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author ofOver the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.