Processed foods get a lot of flak for contributing to the obesity epidemic, and the manufacturers are only too well aware. Leading brands are doubling down on their efforts to come up with healthier versions of their products, but they don’t always know how to communicate this to consumers.

The global health and wellness market is predicted to be a $1 trillion industry by 2017, fuelled by an increasingly health-conscious Gen Y, 95% of whom say that health is paramount. Marketing itself as an uber-healthy snack, Zippy’s Salad Bites are hoping to win a slice of this market.

On dinner tables across the US, eating dessert is on the decline, while healthier ingredients are enjoying their time at the top. More interesting, still, is the renaissance of the home-made meal. But what’s got Americans tying their apron strings, and heading back into the kitchen?

The global shift to a Western diet rich in meat and dairy is putting unprecedented pressure on the planet to feed a growing population. Could a more sustainable diet resolve health and hunger crises around the world? And would people really be willing to switch to a greener menu?