There's been plenty of social change in India in terms of gender equality, but it hasn’t found its way into the sports industry. To challenge this, Nike has released a powerful advert celebrating female athletes, showing them running, fighting and taking part in contact sports.

Modern consumers don’t just want brands to sell them things, they want them to be their helpers, friends and even share their interests. Nike is keeping up the pace to meet shoppers' demands with its running club, which is encouraging customers to build a community around the brand.

Although Lycra-clad runners have been taking to streets and parks for decades, they’ve become ubiquitous in recent years. There are now 10.5 million runners in the UK, and the growth in related apparel and apps shows how mainstream it’s become. Why exactly has running gotten so big?

When the Olympics roll around every four years, the 16-day extravaganza unites the world in a celebration of sport. But with two cities withdrawing their bids for 2024, the event’s prestige is in doubt. Can reconnecting with its core values make the Olympics – and its sponsors – more appealing?