From escargots to foie gras, France has long been known for its gastronomy. And with the country attracting 83 million tourists each year, it’ll be tough to find anyone who omits ‘food and wine’ from their reasons for visiting. But research suggests the country’s culinary heritage is eroding.

McDonald’s went from hating on foodie ingredients to opening a hipster café. Now, it plans on incorporating the one vegetable it mocked in its Big Mac ad into new products – kale. Is McDonald’s having an identity crisis? Has it lost its fast food soul by trying to be all things to all people?

More and more French people are buying local food from small producers as they strive to become conscientious consumers. Amid this shift, eco-friendly supermarket Biocoop is on the rise. But are sustainable credentials enough to steer shoppers away from the convenience of major chains?

News that McDonald’s profits fell 21% in Q4 2015 highlighted how the brand had lost touch with consumers. Trials in Australia and the Netherlands aim to make the brand relevant again, but can customisable menus and more comfortable restaurants bring people back through the golden arches?