Prescription glasses have shaken off their ‘geeky’ image and are increasingly being viewed as another accessory with which to create an aesthetic. This shift in perception is causing the eyewear market to diversify, with independent, direct-to-consumer brands challenging the industry’s titans.

Customer service has always been a thorny point for brands, but solutions to improve customer relationships are often targeted at Gen Y and Z. Boomers are being forgotten about, and their satisfaction towards customer service is dropping. So what do Boomers want from customer service?

Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?

Online sales in the US are expected to reach $523 billion by 2022, but that doesn’t mean in-store shopping is dead. With two-thirds of once online-only brands opening physical stores in the past three years, the high street is increasingly a space for digital-first retailers.