Barcelona City Council has started a campaign to raise awareness for pet adoption by creating life-sized models of dogs, to highlight the city’s growing pet abandonment issue. This highly visible strategy aims to tap into people’s curiosity, and appeals to their empathetic nature.

Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

The UK is a nation of animal lovers, yet with the average lifetime cost of owning a dog being £16,000, getting one is an impossible dream for many people. Now, thanks to BorrowMyDoggy, those that crave the companionship of a canine can share a pooch at the touch of a button.

Animal welfare groups in Singapore are starting to use pet therapy to help the elderly and disabled alleviate loneliness through the comfort and companionship of a pet. Animal-assisted therapy is used in a psychiatric context to help improve social, emotional or cognitive functioning.