From cruelty-free shampoo to vegan make-up, ethical consumerism is challenging the transparency of the beauty industry – and Sainsbury’s is getting in on the action. Relaunching in 2018, Boutique is the retailer’s own brand, a 100-strong make-up range packed with vegan ingredients.

Paris-based start-up Typology uses the integrity of the ingredients in its three unisex sub-brands to speak authentically within the beauty sector. Knowledgeable cosmetics users want brands that offer natural and eco alternatives but don't over-promise in marketing messages.

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

Many Russians don’t feel confident about their finances – but that isn’t stopping them from spending big. From clothing to technology, the desire to signal status means they’re impulse buying luxury products. And those that can’t are opting for the next best thing – convincing counterfeits.