Every beauty junkie strives to find that perfect lipstick, and getting a coveted Chanel shade for a fraction of the RRP feels like even more of an achievement. This mentality has given rise to dupe culture – but aside from the price, why would people settle for a knock-off instead of the real deal?

The average woman spends £18,000 on make-up in a lifetime. Beauty Pie – a ‘buyers’ club for beauty addicts’ – aims to help them make the most of their money, delivering products to buyers hot off the factory floor. But can an online shop with no ad budget hope to topple industry giants?

Brits are spending like the recession never ended. But while the purse strings have tightened when it comes to necessities like groceries, products that promise aesthetic perfection are enjoying huge growth. Why do skint 20-somethings feel the need to look good when times are hard?

'Don’t judge a shampoo by its bottle' is how the saying goes, right? A stunt from Suave suggests that many people don't follow this advice; the brand tricked Gen Y beauty influencers into repping the drugstore shampoo by dressing it up in a luxury bottle, with a new name and minimalist branding.