Signal7 May 2019
Vegemite flavoured spirit targets Aussie national pride

Sydney-based distillery Archie Rose has launched a vegemite-on-toast flavoured spirit, tapping into Australia’s taste for nostalgia and national pride. As Aussie’s crave familiar flavours in their food and drink, brands are responding to demand by offering innovative new combinations.

Vegemite flavoured spirit targets Aussie national pride