Fed up with working in an isolated ad-world bubble, British agency Lida has opened a temporary branded pop-up shop in Carnaby Street, with the aim of making 'work people welcome'. With people demanding action when it comes to diversity, Lida’s vision is to root itself in the heart of the ‘real’ world in order to reach a range creative talent.

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.

Pernod Ricard has partnered with Boiler Room and their agency, Brand Labs, to host a series of global events to engage with younger audiences. As Gen Yers want experiences over possessions, brands need to create immersive experiences that align with this current culture and lifestyle.

Macy's new in-store virtual reality system lets customers design and walk through a 3D living room – and then buy the furniture. The company plans to roll-out the programme in 90 stores by early 2019 and is also launching an augmented reality app to allow customers to explore furniture at home.