Netflix and chill may constitute the modern date night, but what do Americans really think about streaming services? As online content and streaming platforms become the norm, Canvas8 polled 2,182 Americans and spoke to eight people to discover what they do and don’t like about streaming services.

For all of the convenience that streaming platforms offer, many people still crave the romance of theater outings. Netflix has tapped into this by saving Manhattan’s historic Paris Theater from permanent closure – cashing in on the power of nostalgia to promote its original content.

Secret Cinema has teamed up with Häagen-Dazs and Goodwood to create a drive-in cinema experience fit for the social distancing era. With people cautious of cost and safety, the right brand partnerships could be a key way to reassure people in this evolution of the experience economy.

Netflix and Amazon Prime may serve up countless films and shows on demand, but many Britons still choose to get off the sofa and go to the cinema, with indie and boutique venues account for a rising share of the UK box office. Why are people choosing them over home viewing and multiplexes?