While medical breakthroughs have made conceiving easier, cost is still a barrier for many people. Health-tech start-ups are making fertility tracking more mainstream, but are these preventative measures or probability boosters? And what will be the social and economic impact on Gen Yers?

Despite fertility rates dropping and men becoming fathers later in life, the issue of male infertility remains shrouded in shame. With space opening up to redress the gender imbalance of family planning, how is Legacy making sperm freezing more practical and appealing for Gen Yers?

As more American women seek to delay motherhood – whether due to career ambitions or the lack of a partner – many are turning to egg freezing to help them conceive once they’re settled. How is Extend Fertility in New York making the process appealing for Gen Y women?

Fertility rates are on the decline in the US, but women still expect to have kids, despite delaying parenthood for as long as possible. Yet as the cost of fertility treatment can be prohibitive, there's room for innovation in the sector that could bring little bundles of joy to more people later on in life.