Long used to store everything from booze to grains to medical specimens, glass packaging is experiencing a resurgence in the beauty sector. But why are contemporary buyers drawn to products encased in this ancient and fragile material? And how can glass packaging influence perceptions of brands?

Have indie brands killed off the beauty influencer? Are self-cleaning products the future? Has lockdown home-pampering shaped skincare routines for good? In this part of the 2021 Expert Outlook, we speak to three experts about how people are seeking new forms of comfort from their beauty routines.

From shampoo bottles to aerosol deodorant containers, cosmetic packaging is notoriously difficult to recycle. As beauty buyers become increasingly eco-minded, scientists’ development of biodegradable packaging may pave the way for a more environmentally friendly industry.

Pharrell may be best known for his music, but his youthful skin has been a widely discussed topic on the internet. And at a time where people are paying more attention to their self-care routines, the musician’s skincare line, Humanrace, taps into well-being without adding gender labels.