When work feels like it's your whole life, it's easy to feel like you’ve lost control. With little time to themselves during the day, an increasing number of employees in China are instead taking control of their nights through ‘bedtime procrastination,’ which often means not getting much sleep.

Digital therapeutics program Somryst is the first FDA-approved tool of its kind to target chronic insomnia. It reflects a growing opportunity for clinically backed sleep solutions that coach users toward a good nights’ sleep using state-of-the-art digital interventions.

As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

To help those who have found themselves stressed and struggling to sleep amid the pandemic, Pepsi is launching Driftwell, a sleep-aid drink. As people seek to optimize their wellness in holistic ways, they're moving away from sugary drinks and toward more health-centric beverages.