The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Reddit’s candid message boards have been attracting users since its launch in 2005. As the company eyes an IPO and potential new advertising partnership, how can businesses engage with users and better understand the community culture that has enabled the platform to thrive?

Avon’s sales model has found new life in the social media era, with beauty influencers and consumers alike looking to make money online as brand advocates. How is an appreciation for peer recommendations reshaping the sector, and how can brands adapt to a demand-driven landscape?

Beauty brand Sephora is launching an initiative to change top search engine results for ‘Black beauty’ from a fictional horse to a real representation of Black beauty. Campaigns like these are essential in boosting the discoverability of racially diverse content and reducing bias across the entire industry.

Y2K aesthetics have re-emerged into the beauty mainstream, largely due to TikTok trends and influencers. But why exactly are young social media users obsessing over retro accessories and make-up looks? And how does this interest reflect Gen Z’s approach to digital creativity in beauty and beyond?