Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Motivated by health and wellness, and turned off by an old-fashioned binge drinking culture, Gen Yers are drinking less and on the lookout for drinks that provide a buzz, but don’t leave any regrets the next day.

Even before lockdowns and social distancing began impacting our consumption habits, people were taking drinking rituals into the home. Tapping into the desire to enhance at-home drinking, Bacardi is launching Twistails pods designed for convenience, novelty, and taste.

Sales of “spiked” or “hard” seltzers are on the up across the States, spawning memes and sayings that have become synonymous with stereotypical bro culture. Why have these canned fruity beverages captured the enthusiasm – and loyalty – of Gen Y men? And are they here to stay?

With people aspiring to healthier lifestyles, drinking less and drinking more consciously is gaining popularity. But while the non-alcoholic drinks category is expanding, research finds that many consumers are still left unsatisfied with the range of products available on the market.