As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The conflict in Ukraine's economic impact on the average household in the UK is becoming apparent, with think tanks forecasting difficult times ahead. People will be looking for more effective ways to budget and manage money, creating room for BNPL schemes and fintech to offer solutions.

Grammarly has made its position clear regarding the crisis in Ukraine as it launches several initiatives to support the country, including large donations to charities supporting humanitarian aid, responding to the fact that people want brands to pick a side when it comes to political matters.

With misinformation seemingly ever-present on social media, many people are feeling frustrated trying to decipher fact from fiction. Following on from tracking this behaviour in our Communications Sector Snapshot, Canvas8 spoke to eight Britons to understand the impact of fake news.

With misinformation fast becoming a mainstay of social media, how do Americans believe the issue should be dealt with? Following on from tracking this behavior in our Communications Sector Snapshot, Canvas8 spoke to eight people in the US to find out how they feel about fake news.