Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

From issues around congestion to air pollution, many Americans have been seeking more accessible and sustainable transport for their commute. Canvas8 polled 1,100 Americans and spoke to ten people to get their views on whether e-bikes and e-scooters are viable alternatives.

From hygiene-related anxieties to concerns around climate change, many are looking for viable alternatives that make their commutes safer and more sustainable. This is leading to a micromobility boom, and Lime is taking extra steps to ensure its devices are an easy choice for commuters.

Available in all US states as of early 2021, Scootroute is the first app of its kind designed specifically for micromobility travel. Its expansion reflects a growing interest in safe, sustainable, and convenient intracity transport, especially for socially distanced post-pandemic travel.

A growing desire for personalized and experiential services means people also want customizable options for getting from A to B. Proxi – a digital map that puts personalization first – is catering to these demands, spotlighting opportunities to embed customization into services for getting around.