Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As the commute faces an overhaul and people consider the environmental impact of getting from A to B, micromobility solutions are providing a green and healthy option. Lime’s record achievement of 150 million global journeys points to the enduring popularity of alternative transport options.

Could the 15-minute city gain ground post-pandemic? What safety concerns will arise as people get back on the road? And how can mobility-as-a-service democratise transit? In this part of the 2021 Expert Outlook, we speak to three experts about the rising importance of safe and inclusive transport.

The COVID-19 pandemic has amplified the need for change in various parts of everyday life – including the ways people get around. How are renewed concerns about hygiene, the environment, and physical safety sparking a shift to make urban hubs accessible and equitable to all Americans?

London is overflowing with two- and four-wheeled shared transport options – from Uber to Bolt to Lime – all of which respond to a desire to get around in an efficient, inexpensive, and eco-conscious ways. But when and why do people choose to hop on a bike or hail a cab rather than take the Tube?