With the world in constant flux, people are using their possessions to ground themselves. However, as certain types of physical goods become less commonplace, many are reflecting on what’s still worth owning in a sharing-enabled world. The evolving nature of digital ownership means that people often feel lik...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With so many new rules to remember and things to keep track of, learning to drive can be a stressful experience for teenagers. As part of January's Teen Driving Awareness Month, Michelin has teamed up withThe Simsto gamify learning about tire safety and educate teens about safe driving habits.

With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.

The concept of car ownership may be losing its luster for some people, but advances in technology are making it more appealing to others. How are brand innovations helping to turn functional vehicles into a ‘third living space’? And how will drivers and passengers be entertained in the future?

In-car entertainment is ubiquitous, but older vehicles are often left behind when it comes to syncing with tech. Spotify has announced the release of its first-ever hardware device, 'Car Thing', which is designed to bring music streaming seamlessly into vehicles that don’t support smart devices.