Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Offering the ‘world’s first ingredient-based product discovery algorithm’, Skinskool is a website that finds affordable alternatives to expensive skincare. As beauty buyers increasingly turn to tech to address specific needs, this approach enables them to get the right products at the right price.

A tech start-up has unveiled a food tech solution that personalises the meal journey for people with health conditions like diabetes or cardiovascular problems, highlighting an opportunity for tech brands to prove themselves in healthcare spaces and bring those credentials to the wider market.

Balancing privacy concerns with optimal experience has been a challenge for digital marketers. But when or why are ads seen as more acceptable by consumers? Canvas8 spoke to Dr. Tami Kim, assistant professor of marketing, to understand why people feel negatively about targeted advertising.

Apple’s 2022 update to its privacy policy is generating revenue loss for internet companies like Meta which rely on selling user data to advertisers for profit. With growing distrust in Big Tech, this change is a massive indicator of how people want their information to be used online.