As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Gender inequality in the workplace is rife in Japan, with women vastly underrepresented in management-level positions. As people increasingly demand change, they’re pushing for the higher-ups to lead by example, and Mitsubishi CEO Jean-Marc Gilson is heeding the call.

The need for an ecosystem designed to help women succeed in the world of work became clear during the COVID-19 pandemic. The Stack World – a space built for women, by women – offers an online environment in which members can network, foster community, and evolve their careers.

With parental responsibilities affecting women’s career paths, many face obstacles when returning to work and finding their feet in the workplace. How can companies support and facilitate women in their desire to grow and thrive within the workforce and continue to close the gender pay gap?

Zoom fatigue is impacting women more than men, according to research. As people shape their ideal working environment post-pandemic, they need targeted support that recognises and caters to their needs – offering an opportunity for brands to help create optimum, inclusive working environments.