Supernatural, a fitness game on Meta’s Quest VR device, has a fan base of 58,000 and counting. The title's popularity stems from how it makes dynamic workouts more accessible, with the immersive experience inspiring people to engage in exercise from the comfort of their homes.

The pandemic pressed the fast forward button on the evolution of workouts, with consumers expecting more and more from their devices. The future workout brings new opportunities to bring VR to a mainstream audience, and forces established brands to embrace the future of fitness in the metaverse.

With people prioritising fitness for its wellbeing benefits, women are expecting more from the places they go to work up a sweat. As women increasingly sign up to women-only gyms, brands would do well to think about safe spaces and building community when addressing women’s needs.

The pandemic forced people to switch up their exercise habits, but as lockdowns begin to ease, not everyone is going back to their old fitness regimes. There’s a growing appetite for communities that drive connection and entertainment, as well as sweat. Is boutique fitness the answer?